Client: Websarafan (Online School for Entrepreneurs) Industry: Education / Digital Products
The Challenge
Despite a loyal audience and strong visibility, their high-value strategic program wasn’t selling.
Revenue stalled at €4–5K/month. The program was perceived as a low-ticket course. Serious buyers weren’t engaging.
The issue wasn’t traffic or leads, it was positioning.
Their messaging:
Spoke too broadly. Underpriced the value. Missed the key motivators of high-intent buyers.
WHAT WE FOUND
We applied our Audience Research & Positioning Framework to remove the guesswork:
Interviewed real customers to uncover emotional buying triggers. Repackaged the offer as a premium strategic solution. Built content and sales funnels aligned to what serious buyers actually wanted. Personally coached the founder-led sales team.
OUR SOLUTION
Ten times revenue growth in 3 months (€50–60K/month). Four times higher conversion rate. Plus 73% more qualified engagement. 38% shorter sales cycle.
Why It Worked: We didn’t “market harder.” We aligned their message with the real reasons buyers buy.